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What's your snooze factor?

What's your snooze factor? New research released by Quaker highlights the extent to which the onset of autumn is already beginning to have a lethargic effect on people living in the UK, with over three quarters (78%) claiming they are now finding it extremely difficult to get out of bed in the mornings and over a third (39%) skip breakfast to avoid being even more late for work.


The key factors that influence each person's Snooze Factor, a combination of darker mornings (32%), wetter weather (44%) and colder temperatures (24%), have been shown to have a greater effect on females, with 86.8% of women struggling to cope with the daily ritual of getting out of bed, in comparison to men (64.7%).

The research has also identified that our snooze button is fast becoming one of the most used controls in the home, with 1 in 5 people pressing it up to 25 times each week. This is nearly twice as often as in the summer affording the nation an extra 10 hours a month in bed.

It seems that as a nation we start to have a more sensible approach to meal times as we get older. Those over 55 years of age are twice as likely (46%) to eat a hot and healthy breakfast in comparison to those under 34 (22%). Instead of eating breakfast, we are a nation reliant on coffee with 53% stating it is the most important product consumed to help get us through winter mornings. In comparison less the 3% of us would drink a healthy fruit juice. Despite these worrying figures, Porridge as a breakfast trend is on the rise in the UK with over 1.8billion bowls consumed each year, the equivalent of one Olympic swimming pool each day. This is nearly 20% more than it was five years ago.

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